UI/UX design

Work done for GEM (dailygem.com). From conceptual lo-fi wireframes to live product. I have worked on making education easy to digest with designing carousels and collapsible sections.

Energy Bite Product Page


Post-checkout Thank You Page

During Post-checkout there is a chance of buyer remorse. So to reassure customers we’ve added value through testimonials and a benefits carousel to remind them of all the benefits.


FAQ Re-design

With a non-user friendly FAQ page on the left, noticed there was a lot of friction for the user to get to the information they needed. Rather than clicking through 5 steps I’ve redesigned the page to have all information accessible through collapsible accordion sections. You can see live page here.


Homepage Banner

I was tasked to pull together a montage of GEM footage. This homepage banner increased conversion rates in comparison to its older static version.